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KEYWORD:  A keyword is a word or short phrase which is integrally tied to your business or an aspect of it.

KEYWORD RESEARCH: Specialized internet research finding appropriate keywords and determining which ones are best to use at this time.  You will want to look at the obvious choices at the top of the list, but also the "long tails" - keywords that don't get as much traffic but which are tightly targeted to your business.

LINK JUICE: It's what every internet marketer works for, the power of global internet links coming to their client's site and thus boosting their search engine rankings.

LINK BAIT:  Cool stuff that other people want to tell others about, so they link from their site to your cool stuff.  Usually free, entertaining, and/or informative.

A complex computer internet robot which gathers information from the internet and ranks it. You want to encourage the search engine to put your website on the first page of their rankings for the keywords you have targeted, so that people will find you.  Otherwise, it's like your website is living in the middle of the Sahara, all alone, with nobody to talk to.  And no flowers, bees, or honey.